

2
Societal Indicators
Societal
, Social and Environmental Information
GVT has incorporated parental control tools into its pay-TV services
in compliance with the local regulations in force, such as software
applications and a rating system designed to prevent young people
below the age of 18 from being exposed to inappropriate content. On its
telecommunications carrier services, GVT also offers parents the option
of filtering the content provided to their children. Moreover, there is an
active 24-hour help line to assist consumers using digital media.
p
p
As part of its program for a responsible Internet, GVT is developing
the website Internetresponsavel.com.br and a blog providing young
people and their parents with advice for responsible Internet use.
Concomitantly, a guide to responsible Internet use is distributed
throughout Brazil and is available online. During the World Cup, GVT,
in partnership with SaferNet, launched an awareness campaign on
the web,
Contra Pedofilia
, condemning cyber-crime.
Description of mechanisms for implementing
and monitoring this commitment
GRI
UNGC
OECD Scope covered
MSS M2
and M4
1, 2
II, IV, VIII
Canal+ Group
UMG (9 focus group countries)
GVT
Every subsidiary has set up internal and/or external systems to ensure
compliance with and to follow-up on this commitment:
p
p
specific internal or external control body (C+G, UMG);
p
p
a dedicated officer appointed to oversee this issue (C+G, UMG, GVT);
p
p
involvement of an internal or external mediator (C+G); and
p
p
alert procedure (C+G, GVT).
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2.2.1.3.
Fostering Knowledge Sharing: Pluralism of
Content, Media Accessibility and Literacy
A third CSR strategic issue identified by Vivendi concerns pluralism
of content, media accessibility and literacy. Driven by the desire to
contribute to learning to live together and to promote access to its
content by the largest number of users, the group has become part of
various initiatives in order to expand the scope of its reflection and the
actions it undertakes.
2.2.1.3.1. Pluralism of Content
Vivendi ensures pluralistic expression of thoughts and opinions in
accordance with the principle of equal treatment. Respect for freedom of
expression is enshrined in Vivendi’s Data and Content Protection Charter.
In Vivendi’s Reporting Protocol, pluralism is defined as follows: “The goal
of pluralism is to guarantee that customers, subscribers, consumers,
viewers and listeners have diversified information, especially political
information, which does not deprive them of the capacity to exercise
their freedom of opinion and choice. A pluralistic media offering therefore
results from a plurality of independent and autonomous media reflecting
the broadest possible diversity of opinions and ideas.”
Vivendi, which is in the process of shifting the focus of its activities
toward the media sector, uses this shared definition to encourage and
monitor the efforts of its subsidiaries in this area.
Existence of a formal commitment in favor of pluralism
of content and freedom of expression
GRI
UNGC OECD Scope covered
G4-56, DMA HR MSS,
DMA PR MSS Content
creation aspect
1, 2
II, IV Canal+ Group
Through the production of its documentaries, its round-the-clock
television news channel i>Télé and all the international channels
comprising the Canal+ Overseas packages, Canal+ Group occupies a
leading position in the audiovisual scene. Accordingly, it plays a major
role in nurturing the critical mind of its audiences.
Canal+ Group, through its Ethics Charter, is committed to pluralism of
content through an editorial policy common to all channels.
In addition, in France, the CSA (the French Broadcasting Authority) has
signed an agreement with Canal+ under which the channel “ensures
pluralism in the expression of thoughts and opinions, particularly in the
context of recommendations formulated by the CSA. It strives to respect
this pluralism under conditions of comparable programming. Journalists,
news anchors, moderators and on-air employees work to provide a
fair presentation of controversial issues and to ensure that differing
viewpoints are expressed.” (Article 8)
Existence of a formal commitment guaranteeing balanced
representation of society’s diversity in content and programs
GRI
UNGC OECD Scope covered
G4-56, DMA HR MSS,
DMA PR MSS Content
creation aspect
1, 2
II, IV
Canal+ Group
UMG (9 focus
group countries)
By signing and implementing an Ethics Charter, Canal+ Group is
committed to respecting diversity in its editorial offerings and within
its teams. This commitment is reflected in a proactive policy aimed at
strengthening gender equality and social diversity on its channels, so
that both on-air content and the men and women presenting it illustrate
the diversity existing within the company. By entering into agreements
with the CSA, the Canal+ Group’s channels in France are committed to
respecting the representation of diversity of genres, origins and cultures
and gender equality.
As the leading satellite pay-TV provider in Africa for over 20 years,
Canal+ Overseas, a subsidiary of Canal+ Group, also contributes to
promoting diversity of content due to the variety provided by its package
of around 160 channels and radio stations, including some thirty local
African channels.
Today’s music business requires that UMG’s catalog reflects the
world’s diversity of genres, origins and cultures. This is demonstrated
by the signing of local artists in 59 countries and the exposure given
to repertoire performed in over 44 languages by UMG artists. In 2014,
UMG’s 2014 Top 50 album bestsellers globally featured performers who
were one-third female artists, one-third male artists and one-third mixed
groups.
2.2.1.3.2. Media Accessibility and Literacy
Vivendi aims to facilitate accessibility of the group’s products and
services so that the most isolated audiences, regardless of where they
live, their age or financial position, can share the benefits of this rich
audiovisual, cinematographic and musical offering.
53
Annual Report 2014