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2

Societal Indicators

Societal

, Social and Environmental Information

Initiatives in favor of accessibility of offerings, products and services

(including customer service)

GRI

UNGC

OECD Scope covered

G4-EC8,

MSS M4 1, 2

II, IV

Corporate

Canal+ Group

UMG (9 focus group countries)

GVT

The Canal+ Group’s channels offer their subscribers the following two

systems: close captioning for the deaf or hearing impaired (100% of the

Canal+ channel’s programs in France) and audio description for the blind

or visually impaired. In 2014, the Polish subsidiary, in collaboration with

the Widzialni (“Visible”) Foundation, participated in the development

of a sign language version of the children’s channels MiniMini+ and

teleTOON+ programs.

Canal+ Group also strives to improve its satellite coverage to provide

better access to audiovisual content.

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Overseas, Canal+ Overseas offers Canalsat programs in Australia,

Vanuatu, the Comoros, Haiti and the Dominican Republic. These

offers are adapted to suit the material conditions of the population,

such as the monthly offer with no commitment in the Comoros and

the prepaid offers in Vanuatu. In Vietnam, the package price is

affordable for a very large number of people.

UMG contributes to the promotion of music with a diverse audience, the

main objectives being to ensure that all audiences have access to music

and to design educational tools to assist young listeners. The fact that

UMG has digitized its exceptional catalog of musical works provides a

unique way for accessing thousands of recordings that are unavailable in

any physical medium. UMG is developing or partnering with digital music

services in the territories where it is active, which makes its offerings

more accessible.

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The KLEEK, a pan-African mobile streaming service developed in

39 countries, also helps in improving accessibility to musical content

at a low cost by offering thousands of titles by local and international

artists, enriched with exclusive content. In countries that are poorly

equipped with infrastructure, the partnerships between UMG and

telecommunications operators for the creation of music bundles are

helping to improve accessibility to musical content for geographically

isolated populations.

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In France, UMG has teamed up with the carrier La Poste Mobile to

offer unlimited listening to songs from its vast catalog coupled with

a mobile plan at reduced rate (less than €10 per month) for young

people between the ages of 12 and 24. Likewise, under a strategic

partnership with Société Générale, UMG offers young holders of the

So Music! card (which is free to the young person for the first year)

unlimited access to its catalog through the site of the same name and

the mobile phone application introduced in 2014.

In Brazil, high-speed Internet is considered an opportunity for accessing

knowledge and a key to upward mobility for the middle class. According

to the latest study by the IBGE (the Brazilian Institute of Geography and

Statistics) based on data from 2011, this middle class is the one using the

Internet the most. GVT applies special terms to low-income customers,

as well as offering billing in Braille and a customer service adapted to its

deaf and hearing-impaired customers.

In addition, Vivendi has partnered with the first European Forum on media

and information literacy. This forum, which was held in May 2014 at the

initiative of the European Commission and UNESCO, brought together

members of governments, audiovisual authorities, institutions, teachers,

media professionals, researchers and associations to promote media

and information literacy in Europe, discuss MIL (

Media and Information

Literacy

) within the EU, and encourage cooperation and initiatives

at national and European level. Vivendi participated in the drafting

committee for the Declaration “Media and information literacy in the

digital age” that was announced at the close of the Forum.

As a partner in the UNESCO Chair “Forwardance in sustainable digital

development,” Vivendi has contributed to the work on communication and

creative practices in the digital age according to the gender. The speakers

at the symposium meeting in December 2014 in Rouen discussed gender

inequality in interactive relationships (particularly on social networks) and

in the way young women and men approach the technical professions.

2.2.1.4.

Valuating and Protecting Personal Data

Personal data protection is a strategic issue for the group, which must

build relationships of trust with its audiences. It is one of Vivendi’s four

“core” issues. In 2015, it will be among the CSR criteria included in

the variable compensation of senior executives. The Data and Content

Protection Charter adopted in 2008 defines Vivendi’s commitments in

terms of gathering and managing customers’ personal data and the

protection of content. It is applied within each subsidiary.

Existence of a formal commitment to protect personal data

GRI

UNGC OECD Scope covered

G4-DMA PR

Customer privacy

aspect, DMA HR

MSS

1, 2

IV,

VIII.6

Canal+ Group

UMG (9 focus group countries)

GVT

Canal+ Group complies with the French Act on Information Technology,

Data Files and Civil Liberties, which requires organizations engaged in

the processing or handling of data files to guarantee the security of those

files. Thus a dedicated team within the group’s legal department develops

the personal data protection policy, monitors it, and manages relations

with the CNIL (French National Commission on Freedom of Information).

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In its relations with third parties such as distributors and mobile

operators that have access to subscribers’ personal data, Canal+

Africa includes contractual provisions requiring them to agree to the

confidentiality of that data.

In its Code of Conduct distributed in all countries where the group

operates, UMG points out the need to protect its customers’ personal

data. In the United States, the group is in the process of revising all of its

websites with the aim of obtaining “TRUSTe” certification, which attests

to the implementation of best practices in the area of confidentiality

and personal data protection. In the United Kingdom, UMG produced a

document in 2014 called “Consumer Data Protection Policy Day-to-Day

Guidelines” which outlines the best practices to apply on a daily basis to

preserve the security of customer data.

GVT reiterates the duty of confidentiality regarding data bases and

customer lists in its Code of Ethics and Conduct. This information may be

communicated to third parties only after obtaining authorization and the

signing of a confidentiality agreement. The group has set up a strong data

protection system, and every year it trains its employees in best practices

for safeguarding sensitive information.

54

Annual Report 2014