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2

Societal Indicators

Societal

, Social and Environmental Information

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In Brazil, UMG supports the school of symphonic music, song

and theater that was founded in keeping with the wishes of Zeca

Pagodinho, one of the iconic artists in the catalog, to help children

and young people from a low-income neighborhood in Rio.

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In response to the Ebola epidemic, UMG took action, alongside its

artists, in particular through its French subsidiary, which partnered

with three charity initiatives including production of the

Stop Ebola

anthology, featuring 32 of the company’s artists who participated on

a voluntary basis.

GVT has significantly increased the resources it devotes to charitable

work. It supports numerous music festivals as well as associations

working to promote access to information technologies and social

cohesion. In 2014, the Instituto Canta Gente Boa, of which GVT is a

partner, held 35 music workshops for young people from communities

in Rio de Janeiro. In addition to this, the volunteer initiatives carried out

with the operator’s partner associations received a boost through the

creation of committees dedicated to organizing such initiatives in five

cities where the company operates. Along with these committees, special

training courses are held for any employees wishing to become involved

in the initiatives.

2.2.3.

Relations with Stakeholders

Stakeholders consultation is at the heart of Vivendi’s CSR policy (see

Section 1.2.4). This approach establishes a general framework that

is then adopted by each of the subsidiaries and adapted for its own

stakeholders to suit local conditions.

Means of dialog with identified stakeholders put in place

GRI

UNGC

OECD Scope covered

G4-26, G4-

S01 and

PR5, MSS

M6

1, 2

II.A.3 and

14, IV, VIII,

IX.5

Canal+ Group

UMG (9 focus group countries)

GVT

In June 2014, Canal+ Group held a plenary consultative meeting in France

for consumer associations and the company’s senior management. The

meeting provided an opportunity to present the company’s Consumers

department, created in May 2014. Now, after an initial claim, customers

have two levels of appeal, the Consumers department and then

mediation, which is being reinforced by Canal+ Group. In December 2014,

Canal+ Group’s Customer Relations department received “Customer

Relations” NF Service certification from AFNOR, a voluntary third-party

certification mark which guarantees the quality, reliability and level of

the service provided. Canal+ Group also participates in working groups

held by the CSA on the protection of young audiences, representation of

women and media literacy.

Canal+ also conducts customer satisfaction surveys. These have

confirmed the direct link between a diversified and original program

offering and subscriber satisfaction (see Chapter 1, Section 1.4.4 p.18).

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Canal+ Group’s Polish subsidiary maintains regular dialog with KRRIT

(the Polish Radio and Television Board), UOKiK (the Polish Office of

Competition and Consumer Protection) and UKE (the Polish Office of

Electronic Communications).

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In Africa, Canal+ Côte d’Ivoire has taken charge of organizing the

symposium of the HACA (Audiovisual Communications High Authority)

and the REFRAM (Francophone Network of Media Regulators) on the

topic of “Regulating audiovisual communications by satellite and

the new broadcasting methods,” in which 32 members of the RIARC

(Network of African Communications Regulatory Agencies) took part.

UMG has identified its principal stakeholders (artists, their managers,

retailers, digital platforms, streaming services, and national and European

authorities) and has instituted open and collaborative dialog. UMG

maintains a structured dialog with all players in the music industry due

to its participation in IFPI (International Federation of the Phonographic

Industry) as an active member.

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In Canada discussions continued throughout the year with UMG’s

stakeholders for the exchange of views on copyright reform and the

protection of intellectual property.

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The protection of broadcasting and public performance rights has

been the focus of discussions in Indonesia (where these rights have

been introduced for the first time) and in South Africa, on the occasion

of reorganization of performers’ royalty collection companies to

ensure better compensation for right holders.

GVT has teams specializing in relations with its principal stakeholders

(consumers associations, labor unions, local communities, NGOs,

government agencies and municipal, state and federal regulatory

agencies), which organize regular meetings, events and discussion

forums. GVT also participates in the work of ANATEL, Brazil’s telecom

regulatory agency. At the same time, GVT has carried out a number of

customer satisfaction surveys to gain a better understanding of their

expectations. These efforts have been rewarded, since GVT was selected

as the “most liked” high-speed Internet and landline brand by the 2014

“Marcas Mais Amadas” survey.

57

Annual Report 2014