

2
Societal Indicators
Societal
, Social and Environmental Information
2.2.1.
Vivendi’s Four “Core” Issues relating to Human Rights
In 2011, the United Nations Council on Human Rights approved the
Guiding Principles on Business and Human Rights.
Being aware of the human and cultural influence exerted by the group
over millions of customers and citizens, and of the role it can play in
promoting learning to live together, Vivendi has defined four CSR strategic
“core” issues relating to human rights:
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promoting cultural diversity in content production and distribution;
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empowering and protecting young people in their use of digital
media;
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fostering knowledge sharing which includes pluralism of content,
media accessibility and literacy; and
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valuating and protecting personal data.
These issues, which since 2004 have been rigorously reported, are part
of the societal component of French Grenelle II law, under the heading
on information relating to action taken in support of human rights (see
Sections 1.1.1 and 2.1.1).
Data regarding compliance with the fundamental conventions of the
International Labor Organization (ILO) is discussed in the suppliers and
sub-contractors section (see Section 2.2.4) and in the “Social Information”
section of this chapter (see Section 3.2.7).
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2.2.1.1.
Promoting Cultural Diversity
in Content Production and Distribution
Since 2003, promoting cultural diversity has been one of Vivendi’s societal
priorities. The group aims to encourage diversity in music catalogues and
cinematographic expression, discover and empower new talent, promote
local artists and enhance cultural heritage.
As demonstrated by the integrated reporting pilot project, the promotion
of cultural diversity creates both societal and financial value (see
Chapter 1, Section 1.4.4). Since 2010, this issue has been part of the
CSR criteria which are taken into account when considering the variable
compensation of the group’s senior executives.
In 2012, to illustrate in a concrete way the major role played by culture in
stimulating economic growth and strengthening social cohesion, Vivendi
launched the site
Culture(s) with Vivendi
(cultureswithvivendi.com). With
a focus on cultural diversity, this site provides a unique insight into the
cultural industries and the media sector:
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the “Artist Inspiration” heading enables a better understanding of
the diversity of musical and cinematographic influences on artistic
creation by offering web users a chance to explore the world of
artists of different genres and to have access to a diverse range of
music and film catalogs, which are sometimes little known;
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the “Creative Jobs” heading shows the value chain and the broad
range of career paths which are offered in the cultural industries and
the media sector, through interviews with professionals;
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the “Intercultural Dialog” heading uses numerous testimonials by
artists, students or experts to explain how culture promotes mutual
understanding and learning to live together; and
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the “De Facto” heading uses facts and figures, testimonials and
research to place culture at the heart of sustainable development.
This is a special forum for anyone wishing to demonstrate the link
between culture, human development, openness toward others,
access to knowledge and the fight against poverty.
2.2.1.1.1. Cinematographic and Audiovisual Diversity
As the chief contributor to audiovisual and cinematographic expression in
France (mainland France and the overseas departments and territories),
Canal+ Group, through its subsidiaries, also plays a significant role in
Europe and Africa. Cinematographic diversity is one of the pillars of the
editorial line of its Canal+ channel (see Integrated Reporting Pilot Project,
Chapter I, Section 1.4.4 p.18).
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Supporting cinematographic creation in France
Percentage of CNC-approved French-initiative films financed
by Canal+ and associated amounts
GRI
UNGC
OECD
Scope covered
MSS M3
1, 2
II, IV
Canal+
2014
2013
Canal+
40% (€132 million)
54% (€153 million)
In 2014, Canal+ remained a special partner of French cinema. It actively
supported creation by financing 40% of French films approved by the
CNC (the French National Center for Cinema and the Animated Image)
for €132 million. The decline in 2014 compared to the previous year is not
related to the acquisition policy of Canal+, but reflects film production
in general, in particular the delay of filming big-budget movies in 2015.
2.2. Societal Indicators
The abbreviations or acronyms used under the title of the indicators are
provided in detail on p.46.
The societal data is based on the following scopes of consolidation,
which are detailed in the indicators and in the Methodology Note
(see Section 5.1):
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Canal+ Group (entities located in France, Poland, Africa and Vietnam),
except for certain indicators that apply only to France;
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Universal Music Group, limited to a focus group of nine countries,
accounting for 81% of total revenue of that group (Australia, Brazil,
France, Germany, Japan, Netherlands, South Africa, the United
Kingdom and the United States). For some indicators, this scope is
expanded to include other entities that show noteworthy initiatives;
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GVT (sale underway, see Chapter 4, Section 1.1.3 of the Financial
Report);
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Corporate (Paris headquarters).
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Annual Report 2014