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2

Societal Indicators

Societal

, Social and Environmental Information

2.2.1.

Vivendi’s Four “Core” Issues relating to Human Rights

In 2011, the United Nations Council on Human Rights approved the

Guiding Principles on Business and Human Rights.

Being aware of the human and cultural influence exerted by the group

over millions of customers and citizens, and of the role it can play in

promoting learning to live together, Vivendi has defined four CSR strategic

“core” issues relating to human rights:

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promoting cultural diversity in content production and distribution;

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empowering and protecting young people in their use of digital

media;

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fostering knowledge sharing which includes pluralism of content,

media accessibility and literacy; and

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valuating and protecting personal data.

These issues, which since 2004 have been rigorously reported, are part

of the societal component of French Grenelle II law, under the heading

on information relating to action taken in support of human rights (see

Sections 1.1.1 and 2.1.1).

Data regarding compliance with the fundamental conventions of the

International Labor Organization (ILO) is discussed in the suppliers and

sub-contractors section (see Section 2.2.4) and in the “Social Information”

section of this chapter (see Section 3.2.7).

2.2.1.1.

Promoting Cultural Diversity

in Content Production and Distribution

Since 2003, promoting cultural diversity has been one of Vivendi’s societal

priorities. The group aims to encourage diversity in music catalogues and

cinematographic expression, discover and empower new talent, promote

local artists and enhance cultural heritage.

As demonstrated by the integrated reporting pilot project, the promotion

of cultural diversity creates both societal and financial value (see

Chapter 1, Section 1.4.4). Since 2010, this issue has been part of the

CSR criteria which are taken into account when considering the variable

compensation of the group’s senior executives.

In 2012, to illustrate in a concrete way the major role played by culture in

stimulating economic growth and strengthening social cohesion, Vivendi

launched the site

Culture(s) with Vivendi

(cultureswithvivendi.com). With

a focus on cultural diversity, this site provides a unique insight into the

cultural industries and the media sector:

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the “Artist Inspiration” heading enables a better understanding of

the diversity of musical and cinematographic influences on artistic

creation by offering web users a chance to explore the world of

artists of different genres and to have access to a diverse range of

music and film catalogs, which are sometimes little known;

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the “Creative Jobs” heading shows the value chain and the broad

range of career paths which are offered in the cultural industries and

the media sector, through interviews with professionals;

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the “Intercultural Dialog” heading uses numerous testimonials by

artists, students or experts to explain how culture promotes mutual

understanding and learning to live together; and

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the “De Facto” heading uses facts and figures, testimonials and

research to place culture at the heart of sustainable development.

This is a special forum for anyone wishing to demonstrate the link

between culture, human development, openness toward others,

access to knowledge and the fight against poverty.

2.2.1.1.1. Cinematographic and Audiovisual Diversity

As the chief contributor to audiovisual and cinematographic expression in

France (mainland France and the overseas departments and territories),

Canal+ Group, through its subsidiaries, also plays a significant role in

Europe and Africa. Cinematographic diversity is one of the pillars of the

editorial line of its Canal+ channel (see Integrated Reporting Pilot Project,

Chapter I, Section 1.4.4 p.18).

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Supporting cinematographic creation in France

Percentage of CNC-approved French-initiative films financed

by Canal+ and associated amounts

GRI

UNGC

OECD

Scope covered

MSS M3

1, 2

II, IV

Canal+

2014

2013

Canal+

40% (€132 million)

54% (€153 million)

In 2014, Canal+ remained a special partner of French cinema. It actively

supported creation by financing 40% of French films approved by the

CNC (the French National Center for Cinema and the Animated Image)

for €132 million. The decline in 2014 compared to the previous year is not

related to the acquisition policy of Canal+, but reflects film production

in general, in particular the delay of filming big-budget movies in 2015.

2.2. Societal Indicators

The abbreviations or acronyms used under the title of the indicators are

provided in detail on p.46.

The societal data is based on the following scopes of consolidation,

which are detailed in the indicators and in the Methodology Note

(see Section 5.1):

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Canal+ Group (entities located in France, Poland, Africa and Vietnam),

except for certain indicators that apply only to France;

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Universal Music Group, limited to a focus group of nine countries,

accounting for 81% of total revenue of that group (Australia, Brazil,

France, Germany, Japan, Netherlands, South Africa, the United

Kingdom and the United States). For some indicators, this scope is

expanded to include other entities that show noteworthy initiatives;

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GVT (sale underway, see Chapter 4, Section 1.1.3 of the Financial

Report);

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Corporate (Paris headquarters).

49

Annual Report 2014