Page 61 - 2012 Annual Report

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VIVENDI l 2012 l Annual Report
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SOCIETAL, SOCIAL AND ENVIRONMENTAL INFORMATION
SECTION 2 - SOCIETAL INFORMATION
SOCIETAL INDICATORS
2.1.3. The Voice of Young People, an Added Value
Vivendi’s businesses have a pivotal role to play in the ongoing digital
revolution that is overturning conventional practices, especially among
young audiences. The modes of consumption of content are changing
along with on-demand and interactive formats on all screens. How can
the Group innovate without exposing children to new digital risks? Can the
Internet be a resource for expressing their creativity and gaining access to
knowledge? To what extent can young people participate in intercultural
dialogue? How can they engage in cultural and creative businesses?
Vivendi incorporates young people in its thinking:
✱ The risks and opportunities of the digital lifestyle are at the heart
of the Group’s societal priorities. For example, Vivendi supports
the Pan-EU Youth platform of expression, in partnership with
European Schoolnet and the European Commission’s Insafe network.
This is a place where young people can talk about their initiatives and
aspirations toward citizenship, human rights, private life, reputation
and control of personal data. Vivendi has formed a group of European
ambassadors aged between 14 and 20, whom it regularly consults and
invites to discuss technology issues that matter to them.
✱ The younger generation is enthusiastic about intercultural dialogue
as shown by their contributions to the Group’s “Culture(s) with
Vivendi” website. For the third year running, Vivendi has hosted the
young leaders of the UN Alliance of Civilizations’ MENA Fellowship
Program and held discussions with them on the role played by the
media as a gateway between cultures, with respect for human rights.
In September 2012, during the UN General Assembly, these young
professionals sent a declaration urging that intercultural dialogue be
included at the heart of the international agenda.
✱ Young people need to understand the cultural and creative industries’
value chain. In 2010, this sector had 8.5 million employees in Europe
and represented 4.5% of the GDP of the 27 Member States (Source:
TERA Consultants (1)). In the context of the French National Youth Day
(November 30, 2012), Vivendi organized a meeting between secondary
school classes and media professionals. The latter explained how
one could develop his or her career as a film producer or director,
comedian, video game developer, music or TV series producer, or
attorney in the film production chain.
The Group is able to reinforce its strengths by understanding young
people’s expectations in relation to the digital environment, which they
are helping to build every day, and involving them in its actions and
discussions.
(1) Cited in the European Commission’s Communication, September 26, 2012.
2.2. SOCIETAL INDICATORS
2.2.1. Local, Economic and Social Impact of Business Activity
The Group’s impact on the geographic areas specified below is assessed
using four types of information: direct and indirect jobs created by the
Group, the contribution to development of employment in targeted areas
and the reduction of the digital divide.
2.2.1.1. IMPACT IN TERMS OF EMPLOYMENT
AND LOCAL DEVELOPMENT
Vivendi intends to evaluate its contribution to the development of the
territories in which it operates. This analysis focuses on three geographic
regions, comparable in terms of their number of employees: Brazil, Africa
and France.
The indicators hereafter encompass the following subsidiaries:
✱ Brazil: UMG, Activision Blizzard and GVT;
✱ Africa: Canal+ Group (Cameroon, Ivory Coast and Senegal), UMG
(South Africa), Maroc Telecom group (Burkina Faso, Gabon, Mali,
Morocco and Mauritania); and
✱ France: Canal+ Group, Universal Music France, Activision Blizzard, SFR
and Vivendi Headquarters.