Page 68 - 2012 Annual Report

68 VIVENDI l 2012 l Annual Report
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SOCIETAL, SOCIAL AND ENVIRONMENTAL INFORMATION
SECTION 2 - SOCIETAL INFORMATION
SOCIETAL INDICATORS
✱ Activision Blizzard voluntarily promotes classification systems for
video games according to age range and content. In accordance with
PEGI (Pan European Game Information) and PEGI Online in Europe,
and ESRB (Entertainment Software Rating Board) in the United States
and Canada, Activision Blizzard has specifically undertaken to provide
classifications (by age and content) for games on their packaging and
in advertising, to implement the principles of responsible advertising
and to comply with the protection of online data. Also, for World of
Warcraft ®, tools are available to parents to plan game-playing time,
set up compulsory pauses and check the amount of time their child has
spent online (by way of a weekly report).
✱ In its Ethics and Commitment Code, SFR undertakes to “make the
resources, particularly technical, available to disable access to certain
services or content in the protection of children.” The operator is also
a signatory to several charters explicitly integrating the protection of
young audiences: Charter for the Provision of Online Hosting Services
and Internet Access Concerning Combating Certain Specific Content
(AFA), SMS+ Ethics Charter, Operators’ Charter of Commitments on
Mobile Multimedia Content (FFT).
✱ To protect young users from the risks related to the use of new
technologies, Maroc Telecom has taken several initiatives: it
rigorously selects the content intended for them; its TV on ADSL
service is equipped with parental control; its SMS-MMS Zone service
(discussion areas by way of text messaging or multimedia messaging)
and its Facebook page are moderated to block messages of a violent
or pornographic nature or that which is offensive to human dignity.
It has formalized an Ethics Charter on the content of Maroc Telecom
Kiosques SMS services that are marketed by third parties. This charter
specifies that “the publisher of services undertakes not to provide to
the public messages of a violent or pornographic nature, or that which
is offensive to individuals or human dignity.”
✱ In Brazil, GVT adheres to the rules of the National Advertising Self-
regulatory Council on ethical standards applicable to advertising,
especially where young people are concerned. The fundamental
principle is that advertising should contribute to the development
of responsible citizens. Accordingly, advertising for products aimed
specifically at young people must contribute to good relations between
young people and their parents and teachers; promote responsible
behavior; not portray the idea that the consumption of the product
gives consumers a superiority they would not enjoy otherwise.
Mechanisms for implementing and monitoring this commitment
GRI UNGC OECD
MSS M2, M4, TSS PA7 1, 2 II, IV, VIII
Each subsidiary has set up internal or external mechanisms to ensure
compliance with and monitoring of this commitment, including, among
others, a specific control body; appointment of a dedicated officer for this
issue; intervention of internal or external mediators; performance audits,
assessments and surveys.
2.2.5.2. PROMOTING CULTURAL DIVERSITY
Vivendi’s aim is to encourage diversity in music repertoires and
cinematographic expressions, develop and support new talent, promote
local artists and enhance cultural heritage (please refer to Section 1.1.1.
of this chapter).
On May 21, 2012, for the World Day of Cultural Diversity for Dialogue and
Development, Vivendi inaugurated its corporate website “Culture(s) with
Vivendi: a journey through cultural diversity” (please refer to Section 1.1.3.
of this chapter). Through its investments and its willingness to promote
cultural diversity as an incentive for growth and foundation for social
cohesion, the Group must satisfy the curiosity of current and future
generations and their desire to express their talents or to get involved in
cultural industries, which are sources of employment and wealth creation.
2.2.5.2.1. MUSICAL DIVERSITY
Percentage of sales accounted for by local repertoires in their
country (scope of 59 countries)
GRI UNGC OECD
MSS M3 1, 2 II, IV
2012
UMG Over 60%
Universal Music Group has based the development of its activities on
cultural diversity: covering some 50 labels, it offers a vast catalog with an
extensive variety of local and international musical genres and repertoires.
In September 2012, once again, Universal Music Group won a number
of awards at the recent Gramophone Awards ceremony – the Oscars for
classical music. The classical labels of Decca and Deutsche Grammophon
won six prestigious prizes. The brilliant young pianist Benjamin Grosvenor
was named Young Artist of the Year and won in the Instrumental category.
He is the youngest artist to have received two awards. The prize for
Artist of the Year went to Maltese tenor Joseph Calleja. For his part,
Claudio Abbado, the great conductor and loyal contributor to Deutsche
Grammophon since 1967, won a Lifetime Achievement award from
Gramophone Award. He also won the prize in the Opera category for
Beethoven’s Fidelio by Nina Stemme, Jonas Kaufmann and the Lucerne
Festival Orchestra which he directed. In the Historic music category, the
prize was awarded to the Sacred Works of Victoria collection by Ensemble
Plus Ultra and Michael Noone.
2.2.5.2.2. AUDIOVISUAL DIVERSITY
Canal+ Group is a leading contributor to promoting audiovisual and
cinematographic expressions in France. It also plays, through its
subsidiaries, a major role in this area in Europe, Vietnam, the French
overseas territories and in Africa. Cinematographic diversity is one of
the main pillars of the Canal+ channel’s editorial line. 90% of subscribers
agree that the films broadcast are of varied genres and 86% said they
were satisfied with the film offerings at year-end 2012, compared to 60%
at year-end 2003.