Page 38 - 2012 Annual Report

VIVENDI l 2012 l Annual Report 38
GROUP PROFILE – BUSINESSES – LITIGATION – RISK FACTORS 1
1
SECTION 2 - BUSINESSES
MAROC TELECOM
2.5.6.1. MOBILE
At year-end 2012, Maroc Telecom held 45.8% of the total market, down
1.08 percentage points compared to year-end 2011 (source: ANRT).
In 2012, the market was intensely competitive. Maroc Telecom increased
its promotional offers and marketing campaigns to attract new customers
and increase their mobile use. This repositioning resulted in a 27% drop
in rates in one year. Nonetheless, increased use (+32%) largely offset the
decline (source: ANRT).
2.5.6.2. FIXED-LINE TELEPHONY
Maroc Telecom is the leading provider of fixed-line telephony, Internet and
data transmission in Morocco. It is also the only operator to offer television
service via ADSL. These markets have been fully open to competition since
2005, since the licensing of two new fixed telecommunications operators.
Previously, the competition took place on the public and business
telephony segment. At year-end 2012, Maroc Telecom’s market share in
this segment was 91.3% (source: ANRT).
In February 2007, Wana launched a prepaid fixed offer with restricted
mobility (under the brand Bayn) using CDMA technology. As such, it can
be considered a prepaid mobile offer and is therefore in direct competition
with those offered in the Maroc Telecom telephone stores.
In October 2011, Wana launched its fixed prepaid offer with restricted
mobility under the brand Inwi. Overall, Wana/Inwi fixed offers with
restricted mobility totaled 1.9 million customers as of December 31, 2012,
down 18.4% in one year (source: ANRT).
2.5.6.3. INTERNET
Maroc Telecom is implementing a number of actions to enable the
Moroccan population to access the Internet: it regularly doubles speeds
and lowers prices through recurring promotions (such as free modem
packs, free one-month subscription offers and discount subscriptions).
At year-end 2012, Maroc Telecom held a market share of 56.3 % in
the Internet market, combining all access methods (ADSL and 3G),
while Médi Télécom and Wana held shares of 28.7% and 15%
respectively. In addition, Maroc Telecom is the leader in the ADSL market,
with a market share close to 100% (source: ANRT).
ANRT plans to intensify competition between existing operators via
the introduction of new regulated wholesale offerings regarding
bitstream, ADSL-only or telephone subscriptions. In addition, the authority
oversees and annually publishes rates for unbundling and interconnection
of links provided to third-party operators.
2.5.7. Research and Development
As of December 31, 2012, Maroc Telecom held some 883 trademarks
and trade names, five patents, a model and two drawings filed with the
Moroccan Office for Industrial and Commercial Property (OMPIC).
For the last ten years, Maroc Telecom has held an innovation contest
among its employees to reward the best ideas or projects, especially
in the commercial and technical fields. It results in the filing of patents,
trademarks or designs. To develop this culture, which is ingrained in the
company, Maroc Telecom launched “e.Btikar” a platform for collaborative
innovation. It allows employees to present and share innovative ideas
relating to group activity and businesses and follow their progress
transparently from conception to completion.