Page 31 - 2012 Annual Report

VIVENDI l 2012 l Annual Report 31
GROUP PROFILE – BUSINESSES – LITIGATION – RISK FACTORS 1
1
SECTION 2 - BUSINESSES
SFR
To date, SFR is the operator that manages the largest number of public
initiative networks. Moreover, 60% of the revenues they earn come from
SFR.
In 2012, SFR also spearheaded the establishment of a new service for
the city of Mulhouse, which allows users to pay for their parking via a
simple SMS.
2.4.5. 2012 Highlights and Commitments
2.4.5.1. 2012 HIGHLIGHTS
✱ On February 2, SFR adapted its commercial offerings – Red Series and
Carrées plans – to the new market environment created by the arrival
of the fourth mobile operator in France.
✱ On March 28, SFR received the Disability Matters Award in the Market
Place category for its customer service tailored to the deaf or hearing
impaired.
✱ On April 11, SFR launched Carrés services, a free support plan for its
customers at SFR customer service stations.
✱ On June 12, SFR launched Buzz Mobile, a new MVNO specializing in
low-cost international calls.
✱ On June 20, SFR entered the remote monitoring market with “Home by
SFR”, a connected alarm system that allows users to receive alerts on
their mobile phone in case of problems in their home.
✱ On September 5, SFR, Bull and Caisse des dépôts announced the
creation of the company Numergy for the deployment of a cloud
computing infrastructure with European ambitions for all public and
private economic players.
✱ On September 10, SFR Business Team announced the creation of
“Network Team”, an international network of partner operators to
serve businesses.
✱ On September 24, SFR launched new Carrées plans, mobile Internet
packages with customized support. It upgraded its fixed-line “SFR
Box” offering with simplified pricing structure, access to TV Evolution
for all SFR box customers and advanced features. It also launched,
in partnership with Mastercard, “SFR Paycard”, the first contactless
payment and withdrawal card in France.
✱ On October 4, SFR and RATP launched 3G+ in the Châtelet-les-Halles
and Gare de Lyon RER A stations in Paris.
✱ On October 22, SFR launched Joe, a new 100% digital mobile operator
and offered two no-commitment plans.
✱ On November 29, SFR launched 4G for the public for the first time in
Lyon, and in Montpellier on December 20.
2.4.5.2. RESPONSIBILITY AND COMMITMENT
For the ongoing digital revolution to benefit everyone, regardless of their
situation, SFR is committed to:
✱ extending the telephony solidarity program implemented with Emmaüs
Défi to enable the disadvantaged to stay connected;
✱ extending the Fondation SFR digital technology and seniors project;
✱ providing the deaf and hearing impaired with access to appropriate
customer service, including ADSL activities; and
✱ encouraging social entrepreneurs who put digital technology at the
heart of their projects ( SFR Jeunes Talents Entrepreneurs Sociaux).
When it comes to the environment, SFR offers individuals, businesses
and local governments practical solutions that promote a “low-
carbon” economy (home automation, cloud computing, tele- and video-
conferencing, Machine to Machine applications). Some of these solutions
can be evaluated by the €cobySFR green calculator. SFR fully participates
in the global effort to reduce carbon emissions.
In addition, SFR is careful to limit the impact of its activities on the
environment by reducing the energy consumption of its technical
infrastructure. For example, its data centers are designed as “cities”
to maximize air circulation. The company also ensures the security of
customer data (controlled cloud computing, enhanced solutions against
the spamming and phishing), the exchange of which is exploding.
Finally, as a responsible employer, SFR encourages diversity. Through
its human resources policy, the operator has put in place specific
arrangements for its employees. It has signed a fourth disability
agreement that incorporates mental disabilities. It has also set up
an 11-day parenting leave program for employees who have recently had
a child and live in a relationship with someone of the same sex.
SFR also promotes equality of opportunity, including partnering with other
companies or institutions to multiply concrete initiatives. This is the case,
for example, with the “bridge to sustainable employment” day conducted
jointly with the French Association of Diversity Managers (AFMD) and the
City of Paris to facilitate the professional integration of young people.
On this occasion, SFR has developed an interactive Serious Game, “My job
interview” to help them familiarize themselves with business etiquette.
Finally, SFR pays close attention to scientific writings and the positions
of health authorities on radio frequencies and continues, in a spirit of
vigilance and transparency, to take steps to inform its customers about
safe phone use.