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Group Profile
| Businesses | Litigation | Risk Factors
Financial Communication Policy and Value Creation
1.4.4.
An Integrated Reporting Approach
Vivendi has initiated a pragmatic, integrated reporting approach to
highlight the financial or non-financial mainsprings at the core of its
strategy. This exercise gives stakeholders a summary grid to read the
group's performance, growth drivers, corporate social responsibility (CSR)
commitments, and the value it generated.
This approach illustrates the materiality of the CSR issues directly related
to the group’s activity, which exerts a human, cultural and intellectual
influence over millions of customers and citizens. Societal priorities
are, in fact, at the top of the group’s concerns and commitments. It is
therefore important for Vivendi, in a highly competitive international
environment, to maintain a high standard for innovation, not only in
its ability to discover and empower talent, in its offers of services and
musical, cinematographic or audiovisual content, but also in its vision and
responsibility to society. The media and cultural industries sector, while
contributing to the revitalization of the economy, also contributes to the
harmonious development of the world and to learning to live together.
These three pages (pages 16 to 18) illustrate this dynamic process, which
will enhance the group’s integrated reporting in the coming years. The
pilot project launched in 2013 and focused on the cultural capital that is
the mainspring of Vivendi’s financial and social performance, has been
widened to become an international scope and is now inserted within
integrated management of the company.
VIVENDI’S RESOURCES
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VALUE CREATION FOR VIVENDI
AND ITS STAKEHOLDERS
Financial Capital
Vivendi has financial resources provided primarily from the
results generated by its operating businesses, asset disposals
that the group may decide to carry out, financing which it can
obtain or has obtained from its shareholders, the financial
markets and the banking system.
Enabling clients, shareholders, employees, artists, suppliers,
public authorities, civil society, to benefit from the value
created by the group while reinvesting to ensure the
growth (international development, supporting new talents,
innovation in the content and service offers).
Intellectual/Cultural Capital
(see pilot project p.18)
Vivendi owns intellectual property rights (exploitation rights for
films, audiovisual programs, music catalogues, broadcasting
rights for sport events) which are marketed by its own
distribution networks and devices, its digital platforms or those
of its business partners. It also includes the use of brands,
labels and patents. The group thus has assets that help increase
its creative potential and ability to attract new talent.
Ensuring, through Vivendi’s investments, a content offer
that satisfies the curiosity, the desire for discovery, and the
critical spirit of the group’s public audiences around the world.
Contributing to the promotion of a climate of openness to others
and to constructive intercultural dialogue. Offering customers
new technological services to access content, while developing
a relationship of trust with them.
Industrial Capital
The group is developing its own digital platforms (Canalplay,
Watchever) and manages a large inventory of set-top boxes. It
also holds properties located in the world’s major capitals as a
result of its European and international operations.
Guaranteeing quality in the group’s equipment and platforms
that meets the societal, environmental and technological
expectations of customers, who wish to have the best
legal offer of diversified content and guarantee respect for
intellectual property.
Talents
Internationally, Vivendi relies on the expertise and talents
of employees, artists, authors, designers, journalists and
technicians. The group is enriched by this cultural diversity,
enabling it to produce quality original content.
Enhancing the skills of employees in a demanding and
competitive digital environment. Discovering talents and
ensuring that they are visible at local and international
levels. Facilitating creativity at its source.
Societal Environment
Vivendi maintains regular dialogue with all its stakeholders or
their representatives (customers, shareholders, public authorities,
artists, professional organizations, social partners, financial
community, academic world, NGOs, etc.).
Facilitating meetings, bringing experts together, encouraging
listening, in order to create the conditions for sustainable
development and encourage learning to live together. Sharing the
strategic challenges inherent in corporate social responsibility in
the media and creative industries sector.
Natural Resources
The group, its suppliers and service providers use raw materials
required in the manufacture and distribution of their offers of
content, services (data centers, transport streams, consumer
equipment) and products (CD, DVD, etc.).
Developing with the group’s partners a better assessment
of the environmental footprint of digital technology.
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Annual Report 2014