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2
Key Messages
Societal, Social and
Environmental
Information
working hours only, thus reducing the energy consumed for lighting
in the offices of GVT’s headquarters in Curitiba by 30%. Wishing
to integrate renewable energy into its energy mix, this year GVT
launched a large-scale project aimed at enabling approximately 900
small offices at the Parana facility to operate on solar energy;
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managing electrical and electronic equipment:
parallel
with optimizing the supply and consumption of raw materials, the
group’s subsidiaries, UMG and GVT in particular, are attempting
to increase the proportion of waste recovered and to clarify with
employees which waste-to-energy process is suited to each type
of waste. In some units, waste is recycled in partnership with job
placement associations. GVT has developed its electronic equipment
repair services (set-top boxes, modems and gateways), limiting new
products placed on the market. As a direct result of this initiative,
more than 569,000 pieces of equipment have been repaired and then
reused,
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controlling upstream impacts:
as part of an effort to offset
energy, Universal Music France has agreed to diversify its sources
of electrical supply by purchasing electricity from renewable
sources. Some subsidiaries of Canal+ Group are also working on this
diversification, in particular through the purchase of electrical energy
from hydropower sources in Asia and from photovoltaic energy in
Africa. Lastly, Vivendi has mapped the environmental challenges
facing its supply chain in order to measure and control the direct and
indirect effects (see below).
4.1.3.
Environmental Issues of Digital Technology
The group’s business units are offering their customers an ever-increasing
range of creative digital content and high-speed access services. In 2014,
for example, digital content accounted for more than 50% of total sales
of recorded music by Universal Music Group. UMG is diversifying access
to its content via digital platforms such as Vevo (a hosting service for
music videos that is 48% owned by UMG) or other platforms such as
Spotify and Deezer. Canal+ Group has also launched its offering on
major Internet distribution platforms such as YouTube in France, where
it offers 20 free channels, and Dailymotion in Canada, which it uses to
distribute video series, films and documentaries by subscription. Finally,
Canalplay ranks among the leaders of VOD by subscription in France, with
a subscriber base that has more than doubled in a year, reaching 600,000
by year-end 2014.
In this context of increasing digitalization, with the accompanying
explosion of new uses, a better grasp of the environmental footprint
of the digital world is needed. At the end of 2013, the CSR department
set up a committee to deal with the topic of “Energy consumption in
information and communications technologies (ICTs).” Bringing together
the legal and technical officers of Universal Music France, Canal+ and
Vivendi’s headquarters, as well as a sociologist and an expert from the
Audiovisual and Telecommunications Institute in Europe (IDATE), this
Committee has given rise to a number of productive discussions. The
representatives of the subsidiaries have applauded this initiative and
have demonstrated their desire to continue the committee’s brainstorming
efforts in order to better evaluate the environmental impact of the
different players along the value chain.
In order to examine this little explored topic in greater depth, in 2014 a
working group was set up and has held two working sessions. This has
enabled Vivendi to make an initial assessment of the status of its digital
supply chain at Universal Music and Studiocanal, in order to assess its
impact and determine what room existed for initiatives in this area. The
group hopes initially to establish measurement indicators with its main
suppliers. Following that, Vivendi plans to concentrate on its content
distribution chain.
78
Annual Report 2014