With the Venice Film Festival in full swing from August 30 to September 9, Vivendi, sponsor of the 80th edition, is stepping up its initiatives. We tell you all about it.
Firstly, D’Argent et de Sang, a Canal+ Creation Originale, starring Vincent Lindon, Niels Schneider and Ramzy Bedia, made its world premiere in the Biennale’s official selection. The series, based on the incredible story of the carbon tax scam, will be broadcast on Canal+ this autumn and distributed internationally by StudioCanal.
Canal+ is also broadcasting the Mostra exclusively in France, in several European countries and in French-speaking Africa. The channel covers the red carpet arrivals, the opening and closing ceremonies, a daily live programme presented by Antoine de Caunes, and films from the prize list of the 2022 Venice Film Festival.
The Mostra is also an opportunity to take stock of the major cinematographic issues facing our society. On September 1, Vivendi and Canal+ Group organized a round table entitled “How to write, produce and broadcast more inclusive and sustainable fictions?”. This brainstorming session, initiated by L’Ecran d’Après and attended by Françoise Guyonnet, Managing Director of TV Series at StudioCanal, brought together experts from the film industry to discuss ways of increasing inclusivity and sustainability in the fictions creation and broadcasting. This initiative reflects Vivendi’s strong commitment for a more engaged and diverse culture and entertainment industry.
On September 2, Philipp Schmidt Managing Director of Prisma Media, another Vivendi group entity, took part in a round table entitled “IP in a Transmedia World: Boosting Creativity and Audiences”. This conference explored the possibilities of stimulating creativity and expanding audiences in a constantly evolving transmedia world.
Vivendi also organized a Black and White party at the Palais Nani Bernardo, produced by Shortcut Events. Unanimously acclaimed, the theme of the evening was the golden age of the cinema in the 50s and 60s, immersing guests in the black and white world of films from the StudioCanal catalogue. Extracts from these classic films were projected onto the majestic façade of the Palais and adorned the entrance hall to the evening. Meanwhile, the garden Palais evoked Audrey Hepburn’s legendary scene in “Sabrina”, creating a spellbinding and glamorous atmosphere. Finally, dancer Patric offered a moment of grace to the guests.
The evening was attended by a host of celebrities, including Arnaud de Puyfontaine, Chairman of the Management Board of Vivendi, Maxime Saada, Chairman of the Management Board of Canal+ Group, and the cast of the Canal series, “D’Argent et de Sang” (Vincent Lindon, Ramzy Bedia, Xavier Giannoli, Olga Kurylenko, Judith Chemla, etc.).
