For the second year in a row, the SFR Foundation is launching a call for projects involving “digital solidarity for the elderly.” Organizations have until September 21 to submit their projects. Although digital technology makes life easier and helps us stay in touch with friends and family, certain members of the public don’t have access to it. This is why the SFR Foundation decided to support organizations that work with and for such people. It encourages the creation of collaborative projects that promote the development or maintenance of social and intergenerational ties and that foster greater independence for the elderly via digital technology. Financial allotments totaling €30,000 will be awarded to the winning organizations.
www.sfr.com

 

Activision Blizzard (June 4, 2012)
The Amazing Spider-Man™
At the recent 2012 E3 Expo in Los Angeles, Activision unveiled its lineup of games and presented the very innovative The Amazing Spider-Man™. The character is back on the streets of New York City, free as a bird, weaving his webs and ready for action. Gamers take on the role of the young Peter Parker, who discovers his magical powers as Spider-Man and the responsibilities conferred upon him by his superhero status. Thanks to the innovative Web Rush process, he can swing freely throughout Manhattan, fight wide-scale organized crime and take on such Marvel supervillains as Rhino, Iguana, Felicia Hardy and many others. The game was developed by Beenox for Xbox 360, PlayStation 3, Wii, PC and Nintendo 3DS, with the release slated for the end of the year, and by Other Ocean for Nintendo DS™. The game is rated PEGI 16 for Xbox 360, PlayStation 3 and Wii, and 12 for Nintendo DS.
www.activisionblizzard.com

 

Universal Music
New album by Amy Macdonald
After stepping into the spotlight five years ago with This Is The Life, chanteuse Amy Macdonald quickly released a second album and sold over 4 million records worldwide. The 24-year-old British singer-songwriter’s voice is often compared to that of Dolores O’Riordan and Sinead O’Connor. Macdonald is now back with her third album, Life In A Beautiful Light (Mercury Records), which includes the successful lead single “Slow It Down.” It offers a very enticing pop-rock repertoire that fans will not want to miss.
www.universalmusic.fr

 

 
Maroc Telecom
A smoke-free company
For the third year in a row, Maroc Telecom has received the “Smoke-Free Company” label from the Lalla Salma Anti-Cancer Association. In 2007, the operator was the first company to join the national program to end tobacco use. A cessation counseling program has been implemented, along with support measures for smokers who wish to stop, and visits with plan physicians are offered free-of-charge. In addition, the company has obtained smoking cessation products and made them available to employees who wish to quit smoking and have obtained a doctor’s prescription. These products are funded by the company; participating employees make only a token financial contribution. To date, over 720 employees (55% of the smokers on staff) have stopped smoking or are in the process of quitting, and 350 have reduced their tobacco consumption.
www.iam.ma

 

 
Canal+
My Nickelodeon Junior
CanalSat and Viacom International Media Networks France have announced the launch of My Nickelodeon Junior, the first educational and entertainment channel for the 3-7 age group that is completely customizable by parents. The first of its kind worldwide, it will become available to CanalSat subscribers in the last week of June. Parents can choose programs for their children from the Nickelodeon Junior catalogue (featuring Dora and Diego) according to theme, their child’s profile (name, age, gender) and the desired viewing time. The channel can be viewed on several devices, including TV, PC, tablet computer and smartphone.
www.groupecanalplus.com