4
Societal indicators
Local, Economic and Social Impact of Business Activity
UMG undertakes numerous community support, partnership and
philanthropic initiatives. These initiatives are carried out by each
company within its country or region. Many of these initiatives are
designed to help young people achieve their full potential through music
or provide assistance to persons in difficulty.
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In the United Kingdom, UMG has entered into a partnership
agreement with East London Arts & Music (ELAM), a new free school
for young people between the ages of 16 and 19 whose curriculum
makes music and the creative industries the focus of the education of
young people to enable the expression of their artistic talent.
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In Brazil, UMG supports the school of symphonic music, song
and theater that was founded in keeping with the wishes of Zeca
Pagodinho, one of the iconic artists in the catalog, to help children
and young people from a low-income neighborhood in Rio.
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In response to the Ebola epidemic, UMG took action, alongside its
artists, in particular through its French subsidiary, which partnered
with three charity initiatives including production of the
Stop Ebola
anthology, featuring 32 of the company’s artists who participated on
a voluntary basis.
In the United Kingdom, UMG provides 100% sponsorship to EMI
Music Sound Foundation, which supports 36 music and performing
arts schools and provides individual bursaries for the purchase of
musical instruments and teacher training amounting to £5.4 million
from its foundation (£500,000 of which was allocated in 2014).
UMG has also been supporting London’s well known concert hall and
studio, The Roundhouse, for a decade in its work with disadvantaged
young people. More specifically, UMG funds the On Track project,
a free six-week training programme that enables 20 unemployed
people under 25 years of age to learn professional skills related
to writing, performing, and studio and live recording of music.
Similarly, UMG is a partner of the Junior Sparks programme
offered by the Royal College of Music that enables children from
disadvantaged backgrounds to have access to a three year tailored
programme of musical education and training, again with a view to
contributing to fulfilling the right of young people to benefit from
a musical education. UMG supported the “Don’t Stop The Music”
campaign in 2014 promoted by pianist James Rhodes to encourage
the British government to guarantee every child the right to learn to
play a musical instrument. UMG, in particular, was involved in the
renovation of 6,000 musical instruments gifted by the general public
for redistribution in schools.
UMG also supports a number of projects to help vulnerable
people: for example, in the United States, UMG and its artists
provide financial and executive assistance to Musicians on Call,
an association that performs in hospital environments; similarly,
UMG supports the
Solidarité SIDA
association in France and the
Nordoff-Robbins charity (music therapy association) in the United
Kingdom and Australia. UMG also supports the Telethon programme
in countries in the Andean region (Ecuador, Colombia, Costa Rica,
Guatemala, Panama, Honduras and Salvador), where nearly USD 11
million were collected in 2014.
GVT has significantly increased the resources it devotes to charitable
work. It supports numerous music festivals as well as associations
working to promote access to information technologies and social
cohesion. In 2014, the Instituto Canta Gente Boa, of which GVT is a
partner, held 35 music workshops for young people from communities
in Rio de Janeiro. In addition to this, the volunteer initiatives carried out
with the operator’s partner associations received a boost through the
creation of committees dedicated to organizing such initiatives in five
cities where the company operates. Along with these committees, special
training courses are held for any employees wishing to become involved
in the initiatives.
During 2014, GVT volunteers were able to get involved in numerous
projects such as “GVT na Praha” (in which GVT contributed to the
revitalization of a number of public spaces near its offices in Sao Paolo)
and “Massao Na Massa” (a project organized by the ASID association −
Social Action for Equality of Differences − consisting of involvement in
educational establishments for disabled children to improve infrastructure
and advise managers on best practice for the management of these
facilities).
Policies and actions conducted in support
of volunteer work by employees in the context of support,
partnership and sponsorship actions
GRI
UNGC OECD
Scope covered
G4-EC7, EC8,
SO1
-
II.A.3, 4 &
5, IX.5
Canal+ Group
UMG (9 focus group countries)
GVT
In 2014, about 100 talents and employees from Canal+ Group took part in
an event to raise awareness of the so-called sharing economy at Place de
l’Hôtel de Ville, in Paris, to coincide with the broadcasting of the
Global
Partage
documentary on the channel: the employees manned stands
on the exchange of cultural assets and distributed unsold supermarket
goods. Also, as part of the “Canal+ Xavier Veilhan” exhibition devised
to mark Canal+’s 30
th
anniversary at
Palais de Tokyo
, several dozen
employees were involved in hosting public events. These included:
Guignols
workshops, cinema master classes, a young talent audition and
a meeting with the authors of the
Bref
series.
UMG has set up specific programmes to encourage its employees to
get involved in solidarity activities (the “Give a Day Away” programme,
launched in 2014 in the United Kingdom). In addition, group employees
in numerous countries regularly go to meet audiences − young people
in particular − interested in the music business. In the United Kingdom,
the Utalks educational programme has facilitated numerous discussions
between UMG employees and young people from all geographical, social
and cultural backgrounds (young musicians at the National Festival of
Music For Youth, students from Manchester University, new urban
musical talent from Urban Development, participants of the Go Think Big
project). In Germany, employees regularly take part in training provided by
the Popakademie de Mannheim (a school UMG has provided support for
since it was founded), as well as by Beuth University and the Berlin ESCP
campus. In Japan, in 2014, UMG teams welcomed 100 young people to a
presentation on the music business.
GVT has launched a portal dedicated to employee voluntary work
(voluntariadogvt.v2v.net). It has a number of objectives: to provide
information on initiatives in which employees can get involved (whether
supported by GVT or on employees’ initiative) with datasheets, articles
and an appropriate search engine; follow the work of the five voluntary
committees created in 2014 (see opposite); provide a secure space where
employees can discuss projects; raise awareness of the rules of good
conduct via a “guide to voluntary work” available on line. On the date
this Handbook was drafted, over 550 employees were registered and
information on 48 actions made available on the portal.
25
Non-Financial Indicators Handbook 2014