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4

Societal indicators

Local, Economic and Social Impact of Business Activity

UMG undertakes numerous community support, partnership and

philanthropic initiatives. These initiatives are carried out by each

company within its country or region. Many of these initiatives are

designed to help young people achieve their full potential through music

or provide assistance to persons in difficulty.

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In the United Kingdom, UMG has entered into a partnership

agreement with East London Arts & Music (ELAM), a new free school

for young people between the ages of 16 and 19 whose curriculum

makes music and the creative industries the focus of the education of

young people to enable the expression of their artistic talent.

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In Brazil, UMG supports the school of symphonic music, song

and theater that was founded in keeping with the wishes of Zeca

Pagodinho, one of the iconic artists in the catalog, to help children

and young people from a low-income neighborhood in Rio.

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In response to the Ebola epidemic, UMG took action, alongside its

artists, in particular through its French subsidiary, which partnered

with three charity initiatives including production of the

Stop Ebola

anthology, featuring 32 of the company’s artists who participated on

a voluntary basis.

In the United Kingdom, UMG provides 100% sponsorship to EMI

Music Sound Foundation, which supports 36 music and performing

arts schools and provides individual bursaries for the purchase of

musical instruments and teacher training amounting to £5.4 million

from its foundation (£500,000 of which was allocated in 2014).

UMG has also been supporting London’s well known concert hall and

studio, The Roundhouse, for a decade in its work with disadvantaged

young people. More specifically, UMG funds the On Track project,

a free six-week training programme that enables 20 unemployed

people under 25 years of age to learn professional skills related

to writing, performing, and studio and live recording of music.

Similarly, UMG is a partner of the Junior Sparks programme

offered by the Royal College of Music that enables children from

disadvantaged backgrounds to have access to a three year tailored

programme of musical education and training, again with a view to

contributing to fulfilling the right of young people to benefit from

a musical education. UMG supported the “Don’t Stop The Music”

campaign in 2014 promoted by pianist James Rhodes to encourage

the British government to guarantee every child the right to learn to

play a musical instrument. UMG, in particular, was involved in the

renovation of 6,000 musical instruments gifted by the general public

for redistribution in schools.

UMG also supports a number of projects to help vulnerable

people: for example, in the United States, UMG and its artists

provide financial and executive assistance to Musicians on Call,

an association that performs in hospital environments; similarly,

UMG supports the

Solidarité SIDA

association in France and the

Nordoff-Robbins charity (music therapy association) in the United

Kingdom and Australia. UMG also supports the Telethon programme

in countries in the Andean region (Ecuador, Colombia, Costa Rica,

Guatemala, Panama, Honduras and Salvador), where nearly USD 11

million were collected in 2014.

GVT has significantly increased the resources it devotes to charitable

work. It supports numerous music festivals as well as associations

working to promote access to information technologies and social

cohesion. In 2014, the Instituto Canta Gente Boa, of which GVT is a

partner, held 35 music workshops for young people from communities

in Rio de Janeiro. In addition to this, the volunteer initiatives carried out

with the operator’s partner associations received a boost through the

creation of committees dedicated to organizing such initiatives in five

cities where the company operates. Along with these committees, special

training courses are held for any employees wishing to become involved

in the initiatives.

During 2014, GVT volunteers were able to get involved in numerous

projects such as “GVT na Praha” (in which GVT contributed to the

revitalization of a number of public spaces near its offices in Sao Paolo)

and “Massao Na Massa” (a project organized by the ASID association −

Social Action for Equality of Differences − consisting of involvement in

educational establishments for disabled children to improve infrastructure

and advise managers on best practice for the management of these

facilities).

Policies and actions conducted in support

of volunteer work by employees in the context of support,

partnership and sponsorship actions

GRI

UNGC OECD

Scope covered

G4-EC7, EC8,

SO1

-

II.A.3, 4 &

5, IX.5

Canal+ Group

UMG (9 focus group countries)

GVT

In 2014, about 100 talents and employees from Canal+ Group took part in

an event to raise awareness of the so-called sharing economy at Place de

l’Hôtel de Ville, in Paris, to coincide with the broadcasting of the

Global

Partage

documentary on the channel: the employees manned stands

on the exchange of cultural assets and distributed unsold supermarket

goods. Also, as part of the “Canal+ Xavier Veilhan” exhibition devised

to mark Canal+’s 30

th

anniversary at

Palais de Tokyo

, several dozen

employees were involved in hosting public events. These included:

Guignols

workshops, cinema master classes, a young talent audition and

a meeting with the authors of the

Bref

series.

UMG has set up specific programmes to encourage its employees to

get involved in solidarity activities (the “Give a Day Away” programme,

launched in 2014 in the United Kingdom). In addition, group employees

in numerous countries regularly go to meet audiences − young people

in particular − interested in the music business. In the United Kingdom,

the Utalks educational programme has facilitated numerous discussions

between UMG employees and young people from all geographical, social

and cultural backgrounds (young musicians at the National Festival of

Music For Youth, students from Manchester University, new urban

musical talent from Urban Development, participants of the Go Think Big

project). In Germany, employees regularly take part in training provided by

the Popakademie de Mannheim (a school UMG has provided support for

since it was founded), as well as by Beuth University and the Berlin ESCP

campus. In Japan, in 2014, UMG teams welcomed 100 young people to a

presentation on the music business.

GVT has launched a portal dedicated to employee voluntary work

(voluntariadogvt.v2v.net). It has a number of objectives: to provide

information on initiatives in which employees can get involved (whether

supported by GVT or on employees’ initiative) with datasheets, articles

and an appropriate search engine; follow the work of the five voluntary

committees created in 2014 (see opposite); provide a secure space where

employees can discuss projects; raise awareness of the rules of good

conduct via a “guide to voluntary work” available on line. On the date

this Handbook was drafted, over 550 employees were registered and

information on 48 actions made available on the portal.

25

Non-Financial Indicators Handbook 2014