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4
Societal indicators
Vivendi’s Four “Core” Issues relating to Human Rights
In Brazil, high-speed Internet is considered an opportunity for accessing
knowledge and a key to upward mobility for the middle class. According
to the latest study by the IBGE (the Brazilian Institute of Geography and
Statistics) based on data from 2011, this middle class is the one using the
Internet the most. GVT applies special terms to low-income customers,
as well as offering billing in Braille and a customer service adapted to its
deaf and hearing-impaired customers.
In 2014, GVT opened its networks in Gravatá and Vitória de Santo Antão,
two cities situated in the state of Pernambuco in the North East of
Brazil. The operator invested 13 million
reais
in putting its high speed
Internet, fixed telephony and pay TV services in place, providing an initial
capacity of 9,000 telecoms terminals to fulfill the needs of the two cities’
subscribers. GVT has been present in Pernambuco since 2009, where it
began to operate in Recife, and currently provides its services there in six
other cities: Recife, Camaragibe, Caruaru, Jaboatão Guararapes, Olinda
and Paulista.
In addition, Vivendi has partnered with the first European Forum on media
and information literacy. This forum, which was held in May 2014 at the
initiative of the European Commission and UNESCO, brought together
members of governments, audiovisual authorities, institutions, teachers,
media professionals, researchers and associations to promote media
and information literacy in Europe, discuss MIL (
Media and Information
Literacy
) within the EU, and encourage cooperation and initiatives
at national and European level. Vivendi participated in the drafting
committee for the Declaration “Media and information literacy in the
digital age” that was announced at the close of the Forum.
As a partner in the UNESCO Chair “Forwardance in sustainable digital
development,” Vivendi has contributed to the work on communication and
creative practices in the digital age according to the gender. The speakers
at the symposium meeting in December 2014 in Rouen discussed gender
inequality in interactive relationships (particularly on social networks) and
in the way young women and men approach the technical professions.
Content and programming contributing to raising
the public’s awareness of sustainable development issues
GRI
UNGC OECD Scope covered
DMA MSS Content
creation and
dissemination aspect,
MSS M3
1, 2
II, IV
Canal+ Group
UMG (9 focus group
countries)
Thanks to its committed documentary policy, which reflects today’s
world, Canal+ Group is contributing to raising its subscribers’
awareness of sustainable development issues, as diverse as they can
be. Accordingly, in 2014, Canal+ implemented a comprehensive program
to raise awareness of the sharing economy and the fight against waste
on the occasion of the broadcast of the
Global Partage
(Global Sharing)
documentary. The channel also focused the spotlight on economic
globalization with the
Made in France
documentary, in which a young
journalist, Benjamin Carle, carries out an experiment by living for nine
months using only French products. In Poland, nc+ offers its audiences
a window on the world by supporting two major events: the Planete+
Doc Film Festival, one of Europe’s principal documentary film festivals,
which in 2014 reached over 20 towns in Poland, and the Kitchen+ Food
Film Fest, offering reflection on responsible food consumption and the
discovery of foreign culinary traditions with the films on the bill and
numerous associated events.
Action reflecting Canal+’s commitment beyond the screen was taken
through the running of the “Kindia 2015” project. “Kindia 2015” is an
original television adventure: for four years, the channel’s teams have
followed development projects carried out by NGOs in the region of
Kindia in Guinea-Conakry. In three years, significant progress has
been made in healthcare, education and environmental programs:
9 schools have been built and 12 healthcare centers renovated. Parallel
to the editorial coverage provided by Canal+ (one documentary per
year to follow the progress of the projects), subscribers to the channel
can contribute to the funding of the projects through the Kindia Fund.
The documentary was awarded the 2014 prize for Innovation from
Reporters d’Espoirs
.
UMG supports its artists with commitments to various good causes. For
example, the group provides executive and material support (researching
partnerships, fund raising, mobilization of artists, promotion) to ONE,
the NGO co-founded by Bono, the lead singer of U2, which calls for an
end to extreme poverty and avoidable diseases, particularly in Africa.
In 2014, UMG also supported the producer and musician, Bob Geldof,
in his desire to record a song to raise funds to help victims of the Ebola
virus by renewing his Band Aid initiative, which, in 1984, brought
together British pop stars to produce a track against famine in Ethiopia.
Similarly, UMG supported the promotion and distribution of
Africa Stop
Ebola
, a song recorded by a team of African artists (Tiken Jah Fakoly,
Amadou & Mariam, Oumou Sangaré, among others) to raise awareness
in Western Africa of the Ebola epidemic and support work by
Médecins
Sans Frontières
. In addition, in the United Kingdom, UMG contributed
to the recording and distribution of
God Only Knows
, a reworking
of the Beach Boys classic, the proceeds of which went to the BBC
Children in Need Foundation.
■
■
4.1.4. Valuating and Protecting Personal Data
Personal data protection is a strategic issue for the group, which must
build relationships of trust with its audiences. It is one of Vivendi’s four
“core” issues. In 2015, it will be among the CSR criteria included in
the variable compensation of senior executives. The Data and Content
Protection Charter adopted in 2008 defines Vivendi’s commitments in
terms of gathering and managing customers’ personal data and the
protection of content. It is applied within each subsidiary.
Existence of a formal commitment to protect personal data
GRI
UNGC OECD Scope covered
G4-DMA PR
Customer privacy
aspect, DMA HR
MSS
1, 2
IV,
VIII.6
Canal+ Group
UMG (9 focus group countries)
GVT
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Non-Financial Indicators Handbook 2014